.franchise-hero {
  background: linear-gradient(160deg, #fff9f2 0%, #fdf0e2 60%, #f9e8d4 100%);
  padding: 110px 0 70px;
  text-align: center;
}

.franchise-hero-content {
  max-width: 800px;
  margin: 0 auto;
}

.franchise-hero-content h1 {
  font-family: 'Playfair Display', serif;
  font-size: clamp(2.4rem, 4.8vw, 4.2rem);
  line-height: 1.08;
  letter-spacing: -1px;
  margin-bottom: 18px;
  color: var(--brown);
}

.franchise-hero-content p {
  color: var(--brown-light);
  max-width: 720px;
  margin: 0 auto;
  line-height: 1.8;
  font-size: 1.04rem;
}

.franchise-marathi-line {
  font-weight: 700;
  color: var(--orange-dark);
  margin-bottom: 18px !important;
  font-size: 1.05rem !important;
}

.franchise-story-section,
.franchise-why-section,
.franchise-usp-section,
.franchise-support-section,
.franchise-details-section,
.franchise-growth-section,
.franchise-join-section,
.franchise-cta-section {
  background: var(--cream-soft);
}

.franchise-story-grid {
  display: grid;
  grid-template-columns: 0.95fr 1.05fr;
  gap: 50px;
  align-items: center;
}

.franchise-story-image-card,
.franchise-growth-image-card {
  background: var(--white);
  border-radius: 32px;
  overflow: hidden;
  box-shadow: var(--shadow);
  border: 1px solid rgba(255, 150, 60, 0.1);
}

.franchise-story-image,
.franchise-growth-image {
  width: 100%;
  display: block;
  object-fit: cover;
}

.franchise-story-image {
  min-height: 460px;
}

.franchise-growth-image {
  min-height: 420px;
}

.franchise-story-content p,
.franchise-growth-text,
.franchise-note,
.franchise-cta-box p {
  color: var(--brown-light);
  line-height: 1.8;
  font-size: 1rem;
}

.franchise-growth-text {
  max-width: 860px;
  margin: 24px auto 0;
  text-align: center;
}

.franchise-cards-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}

.franchise-card {
  background: var(--white);
  border-radius: 28px;
  padding: 32px 24px;
  box-shadow: var(--shadow-sm);
  border: 1px solid rgba(255, 150, 60, 0.1);
  text-align: center;
}

.franchise-card h3,
.franchise-detail-item h3,
.franchise-step-card h3,
.franchise-details-box h2,
.franchise-cta-box h2 {
  font-family: 'Playfair Display', serif;
  color: var(--brown);
}

.franchise-card h3,
.franchise-detail-item h3,
.franchise-step-card h3 {
  font-size: 1.3rem;
  margin-bottom: 10px;
}

.franchise-card p,
.franchise-detail-item p,
.franchise-step-card p {
  color: var(--brown-light);
  line-height: 1.75;
  font-size: 0.98rem;
}

.franchise-details-box,
.franchise-cta-box {
  background: linear-gradient(135deg, #fff7ef, #fff1e5);
  border-radius: 36px;
  padding: 48px 34px;
  box-shadow: var(--shadow);
  border: 1px solid rgba(255, 150, 60, 0.12);
  text-align: center;
  max-width: 1080px;
  margin: 0 auto;
}

.franchise-details-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
  margin-top: 28px;
  margin-bottom: 22px;
}

.franchise-detail-item {
  background: rgba(255, 255, 255, 0.78);
  border-radius: 24px;
  padding: 24px 18px;
  border: 1px solid rgba(255, 150, 60, 0.1);
}

.franchise-note {
  max-width: 760px;
  margin: 0 auto;
  font-weight: 600;
  color: var(--orange-dark);
}

.franchise-steps-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 22px;
}

.franchise-step-card {
  background: var(--white);
  border-radius: 28px;
  padding: 32px 24px;
  box-shadow: var(--shadow-sm);
  border: 1px solid rgba(255, 150, 60, 0.1);
  text-align: center;
}

.franchise-step-card span {
  width: 54px;
  height: 54px;
  margin: 0 auto 18px;
  border-radius: 50%;
  display: grid;
  place-items: center;
  font-weight: 800;
  color: var(--white);
  background: linear-gradient(135deg, var(--orange), var(--red));
}

.center-tag {
  display: table;
  margin-left: auto;
  margin-right: auto;
}

.franchise-cta-actions {
  display: flex;
  justify-content: center;
  gap: 12px;
  flex-wrap: wrap;
  margin-top: 24px;
}

@media (max-width: 1024px) {
  .franchise-story-grid,
  .franchise-cards-grid,
  .franchise-details-grid,
  .franchise-steps-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .franchise-story-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 768px) {
  .franchise-hero {
    padding: 86px 0 52px;
  }

  .franchise-cards-grid,
  .franchise-details-grid,
  .franchise-steps-grid {
    grid-template-columns: 1fr;
  }

  .franchise-story-image {
    min-height: 320px;
  }

  .franchise-growth-image {
    min-height: 280px;
  }

  .franchise-details-box,
  .franchise-cta-box {
    padding: 32px 22px;
    border-radius: 28px;
  }
}